Introduction of Technologies

INTRODUCTION OF TECHNOLOGY

Dr. Shibu John

CEO & Founder –
Trinity Media &
Marketing Solutions.

Founder, 3D PRINTING WORLD
AI WORLD
BLOCKCHAIN WORLD

A Media & Marketing professional with a Commerce Degree, Post Graduate in Advertising  & Professional Doctorate in Media & Marketing from National Institute of Management, Mumbai University. His thesis was in Media consolidation and concepts.

Dr. John started his career in Marketing with Icici & Citi bank where the focus was to add more retail merchants,  POS Machine deployment,  ensure maximum footfalls to the retail merchant outlet and ensuring business for the bank. He was also responsible for creating concepts for retailers  to promote their outlet through the credit card base with inserts and atm kiosk space advertising. Further worked in media companies namely Indian Express, Times of India, Gateway Media & Hindustan Times where the intent was to create concepts, events and enhance the throughput of companies with Through The Line (TTL) & BTL initiatives.  He has a total experience of 22 plus years and a strong marketing background in events, content, exhibition and new innovative business concepts.

With his experience he started the company Trinity Media & Marketing Solutions which was born with the passion and vision to work with clients & partners for innovative media & marketing solutions. In the journey identified 3D PRINTING as one key technology benefiting all the major sectors to form a consortium through a community called 3D PRINTING WORLD COMMUNITY CLUB. The intent was to promote the technology and see how it could benefit the end users at large from various sectors and industries working together as a group.  Further with the policy makers and key leaders across industries for initiating an association to see how the technology can be acknowledged with an industry status supporting manufacturing in India.

Apart from 3D printing the other focus is Artificial Intelligence and Blockchain. Here too he has created platforms for both the technology ensuring there are training modules for individuals and corporates

3D PRINTING

3D Printing  is a Game Changing technology.

The technology is benefiting almost all sectors. And since we are operating in a digital world a technology like this can only help change the dynamics of manufacturing to benefit the end users.
It is also called Additive manufacturing, Rapid Prototyping and DIGITAL MANUFACTURING. How does this operate? In 3D printing, the first step is to make a virtual design of the desired object, and subsequently the virtual design is made in a CAD file by using a 3D scanner or by using a 3D modeling program with a software. The next step is to get the 3D file to print it; the 3D modeling software in the 3D printer will “slice” the design into numerous layers, and uses the material to create the object layer by layer. It is a process of making 3D objects using plastic, metal, ceramic, wood, gold powder and composite materials, usually layer upon layer, to build physical models, prototypes, patterns, tooling components, and production parts. There is a great deal of R & D going into the various materials to ensure it can be used for various requirements. 

Industries & Sectors benefiting from the technology are Aerospace, Defence, Medical – Dental, Maxillofacial, Craniofacial, Cosmetic Surgery, Medical Device’s, Orthopaedics, Prosthetics, Pharma, Tissue Engineering,   Automobile, Engineering, Electronics,  Tools, Architecture, Construction, Oil & Gas, Shipping, FMCG, Packaging, Jewelry, Fashion, Design, Food, Art, Entertainment and education.

And to create the awareness as a media company we at Trinity Media & Marketing Solutions have taken a conscious effort to educate and disseminate the technology to each sector and all through various platforms to promote it.

ARTIFICIAL INTELLIGENCE

Artificial intelligence also called machine intelligence is intelligence demonstrated by machines in contrast to the natural intelligence displayed by humans and other animals. In computer science AI research is defined as the study of intelligent agents any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals. Colloquially, the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human mind such as “learning” and “problem solving”.

Today AI can be a source of information and for better operation with the actual functionality of an overall system for better services.

AI can be used in most of the application from understanding human speech competing at the highest level, in strategic game systems, autonomous cars, intelligent routing in content delivery network, military simulation, interpreting complex data, including images and videos.

Artificial intelligence was founded as a concept in 1956, and refers to computer systems that think and act like humans, and think and act rationally. AI is rapidly transforming our world with innovations like autonomous vehicles driving our city streets, personal digital assistants in our homes and pockets.

In recent years, the field of AI has experienced a remarkable surge in capabilities.

AI-enabled systems are beginning to revolutionize fields such as commerce, healthcare, transportation and cyber security. It has the potential to impact nearly all aspects of our society including our economy, yet its development and use come with serious technical and ethical challenges and risks. AI must be developed in a trustworthy manner to ensure reliability and safety.

1. Healthcare : Major medical and pharmaceutical companies are already harnessing the power of artificial intelligence with great results. Johnson and Johnson’s Sedasys system has received FDA approval to automatically deliver anesthesia for standard procedures like colonoscopies. A doctor oversees multiple machines at once, making the cost much less than a dedicated human anesthesiologist. There are also numerous robots in various stages of testing and approval for diagnosing disease. In some cases, such as with IBM’s Watson, these machines have a higher accuracy rate for diagnoses than human doctors, as mentioned earlier. Artificial intelligence is breaking into the healthcare industry by assisting doctors. We have learnt Microsoft has developed AI to help doctors find the right treatments for cancer. There is a great amount of research and drugs developed relating to cancer. In detail, there are more than 800 medicines and vaccines to treat cancer. This negatively affects the doctors, because there are too many options to choose from, making it more difficult to choose the right drugs for the patients. Microsoft is working on a project to develop a machine called “Hanover”. Its goal is to memorize all the papers necessary to cancer and help predict which combinations of drugs will be most effective for each patient. One project that is being worked on at the moment is fighting myeloid leukemia fatal cancer where the treatment has not improved in decades. Another study was reported to have found that artificial intelligence was as good as trained doctors in identifying skin cancers. Another study is using artificial intelligence to try and monitor multiple high-risk patients, and this is done by asking each patient numerous questions based on data acquired from live doctor to patient interactions.

2. Manufacturing : Manufacturing was one of the first industries to harness artificial intelligence by using robots to assemble products and package them for shipment. New robotic developments will take things to the next level by being able to assemble more complicated items, such as electronics, cars, and even some homes. Although many artificial intelligence-driven production lines will still need human support and supervision, we are headed towards a largely robotic manufacturing industry.

3. Transportation : One of the most populous industries is also one of the most at risk to be replaced by artificial intelligence. The technology behind self-driving cars can be applied to public transportation, delivery drivers, and more, decreasing the risk of accidents, alleviating traffic congestion, and lowering energy costs. Self-driving cars are in testing and early production from companies like Google, Tesla, and Uber; personal self-driving cars are expected to be on the market by 2018, with commercial applications not far behind. And while transportation workers may need to look elsewhere for work, Morgan Stanley predicts that driverless cars will save the U.S. $1.3 trillion a year by 2035 to 2050, for a global annual saving of $5.6 trillion.

4. Customer Service : Thanks to developments in personalization and human interaction, artificial intelligence is more efficient than ever in customer service. There are automated customer services which helps companies automate basic text question and answer chats with customers and even harnesses natural language processing and machine learning to create reactionary, friendly robots that mimic human speech patterns to provide service that is quick and easy for consumers and much less expensive for companies.

5. Finance : With a rapidly increasing amount of financial data, many financial services companies are turning to artificial intelligence to keep up with demand. Robots can use predictive systems and market data to forecast stock trends and manage finances, often much quicker than their human counterparts. Even financial advice is becoming automated, with a growing trend towards “robo-advisers” that automatically dispense advice and suggestions to financial clients, especially those with relatively simple financial problems. Robots can use a variety of algorithms to provide recommendations that best meet clients’ spending, saving, and investment habits.

BLOCKCHAIN

Blockchain is the game changing technology for faster, efficient and reliable process for all the sectors. It is a growing list of records called blocks, which are linked using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp and transaction data. In general it is like a Merkle tree.

By design, a blockchain is resistant to modification of the data. It is “an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way”. For use as a distributed  ledger, a blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for inter-node communication and validating new blocks. Once recorded, the data in any given block cannot be altered retroactively without alteration of all subsequent blocks, which requires consensus of the network majority. Although blockchain records are not unalterable, blockchains may be considered secure by design and exemplify a distributed computing system with high Byzantine fault tolerance. Decentralized consensus has therefore been claimed with a blockchain.

Blockchain was invented by a person using the name Satoshi Nakamoto in 2008 to serve as the public transaction ledger of the cryptocurrency bitcoin. The identity of Satoshi Nakamoto is unknown. The invention of the blockchain for bitcoin made it the first digital currency to solve the double-spending problem without the need of a trusted authority or central server. The bitcoin design has inspired other applications, and blockchains which are readable by the public are widely used by cryptocurrencies. Blockchain is considered a type of payment rail. Private blockchains have been proposed for business use.

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